Cultivating the region's food industry
In 2016, Alabbar led a consortium of Gulf investors to acquire the food packaging and restaurant franchise business, Americana. Through Alabbar Enterprises, he has also brought a plethora of reputed international F&B brands into the region. More recently, noon announced the launch of noon Food, a platform aiming to grow the food and beverage delivery sector via accessible technology and fair pricing, to create a more sustainable ecosystem for businesses and consumers.
Americana Group is one of the region's largest food manufacturing and distribution companies. Founded in Kuwait in 1964, the group operates 1,800 restaurants across the region and 25 food production sites in the UAE, KSA, Kuwait, and Egypt.Learn More
noon Food is a new food delivery marketplace housed within the noon app, with a mission to grow the food and beverage delivery sector via accessible technology and fair pricing, championing local businesses from the region, for the region.Learn More
Facts & Figures
Fast-food restaurants make up 40% of food-service establishments in the GCC
Estimated sales value of restaurants in the UAE by 2022
of GCC consumers use apps to order food